Insights

RCS Client: Native App, White-labled App, and More

July 14th, 2021

With the number of RCS users set to grow exponentially, find out everything a brand should know about RCS clients.

RCS client connects RCS operator network and is used to perform RCS tasks. The main types of RCS client solutions include native app, white-labled app, and desktop browser app. With more mobile operators and OEMs accept RCS in many countries, it is believed that the number of RCS clients will increase in the next few years.

What is an RCS client?

With an RCS client, users can get access to SMS, MMS, and RCS messaging on their devices, and get benefits from the latest RCS features such as group chats, location sharing, enriched calling, and support for chatbots. RCS client is available for popular mobile and desktop systems.

Most RCS clients need to pass the RCS accreditation by GSMA (GSMA Universal Profile), which means the client has undertaken a series of test cases (over 200) in a specific set of conditions and gets proven high interoperability .

Types of RCS client solutions

1. Native app on mobile phone

The first type of RCS client is native apps on a mobile phone. Google is partnering with many mobile operators and OEMs to develop Google Messages, the most popular RCS app with over 1 billion installs. It is the default messaging app pre-installed on most Android devices and used for texting (SMS, MMS) and chat (RCS). On supported mobile operators, users can send and receive RCS messages over Wi-Fi or data network, see when friends are typing or when they have read your message, share images and high quality videos.

Some mobile phone manufacturers like Samsung and Huawei also add RCS features in their default message apps like Samsung Messages and Huawei Messages.

The benefit of this solution is that it is highly integrated into the Android ecosystem and compatible with a huge number of mobile operators and mobile devices. However, the Google Messages solution is not open source and OEMs can hardly change any features of RCS based on their own needs

2. White-labled app on mobile phone

OEMs can also build their customized apps that have full RCS functionalities with branded UI and graphics. These apps can be natively embedded into the mobile operating system and preloaded on OEM devices. They can also be delivered via Application Stores (Google Play, App Store).

White-labled app also has fast time-to-market, which means it can be deployed and updated much faster than native solutions. It also allows the operators to have more flexibility in designing highly customized chatbots and promoting chatbots via the app.

3. Desktop browser client

Desktop browser client is a web application that connects to the mobile operators' network and provides full RCS features. Users could sign in on a webpage using their phone numbers or QR code. They could then send SMS, make calls and share files from/to desktop storage, having the same experience as they do on a mobile phone.

4. Other types of RCS client solutions

Apart from clients on mobile phones and desktops, RCS applications can be installed on other devices such as smartwatches, television, and IoT devices. A case of this is Juphoon's partnership with TCL. They developed the capability of RCS messaging on television and successfully got access to the commercial mobile network.

When users open the native RCS messaging app on the TV home screen, they could see a series of RCS functions including multimedia messages, file transfer. When a new RCS message is received, messages details will be shown on a small pop-up window in the right-top corner.

Functionalities of RCS clients

Your next steps

The exciting reality of today's mobile messaging market is that people don't need to stick to a single messaging format. More RCS messaging applications and clients are introduced to the market and shipped with devices to end-users. Juphoon is one of the select few providers currently supporting and assisting in the implementation of RCS. Check this RCS Client User Guide to learn more about full RCS client features and request a demo app to see how RCS services can transform your communication.